With great pleasure, we would like to inform you that the Mierzęcin Palace Wellness & Wine Resort became the laureate of the Hotel Brand Awards 2016 competition and received the Super Star Award title in the Historic category.
The goal of the competition was to select hotels which possess the best brand marketing presented on the Internet. The process was based on a set of criteria and categories as well as on the opinions of independent experts chosen by the organizers. The experts were specialists in various fields connected with the hotel business and branding. The tested factors were used to measure such brand parameters as the website, visual identification of the brand, marketing effectiveness, the presence of the brand in social media together with guest opinions and the hotels’ sales strategy.
300 representatives of the hotel industry voted and had the final influence on the grade. The voting took place during the Hotel Marketing Conference 2016 which took place on the 27th and 28th of September.
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